In preparing for updates to many websites I’ve been reading “Don’t Make Me Think” by Steve Krug. It’s a book on “A common sense approach to web usability.” The purpose of the book is to get out of the mode of thinking about what a website owner wants for a website; and to get into thinking about what USERS want from a website. The main elements of this are making key elements insanely easy for new users to access (hence “don’t make me think) and to employ usability testing.